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Category: Change

I Don’t Want to Measure!

August 4, 2009
| 1 Comment
| Categories: Behaviour, Change, Management, Measurement, Resistance

Now don’t get me wrong. I love measurement. Heck, I measure everything, Everything! I am the epitome of measurement. Okay, perhaps that’s stretching it too far but you get the picture. I believe measurement is a critical step to bring about any change and improvement. Yet, I have been shying away from measurement lately. Well, I am still measuring but am generally becoming resistant to pushing the envelope too far on measurement. Which got me thinking. When does measurement become a pain in the wrong part of our anatomy? When…

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Can eLearning Help Change Behaviour?

August 16, 2008
| No Comments
| Categories: Audience Analysis, Behaviour, Behavioural Training, Change, Change management, Design, eLearning, Instructional Design

As part of judging entries for the Brandon Hall Awards this year, I encountered an elearning module that attempted to teach the company’s sales people its new service orientation and its service oriented products. The elearning module was very well made, full of videos (actually it was practically a ‘video-based-training’ disguised as elearning) with very well written script and extremely professional production quality. The script and production quality was so good that I would have been proud of the product if it had been made by my team. I went…

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