Solve a Business Problem or Create a WBT?

I had an interesting chat conversation over the weekend with a budding instructional designer.ID: I wanted to discuss about Instructional approaches ID: Suppose there's a client who says " they have been using ILT that has not been successful, their mentors are not motivating enough& nw wants to change it to a WBT.......and target audience are senior &middle level managers well versed with sales, dealing with retailers etc..... And I've to give them 2 approaches.....do u hv any ideas? Me: why is their ILT not successful? ID: their mentors are…

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Can eLearning Help Change Behaviour?

As part of judging entries for the Brandon Hall Awards this year, I encountered an elearning module that attempted to teach the company’s sales people its new service orientation and its service oriented products. The elearning module was very well made, full of videos (actually it was practically a ‘video-based-training’ disguised as elearning) with very well written script and extremely professional production quality. The script and production quality was so good that I would have been proud of the product if it had been made by my team. I went…

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Why is Audience Analysis Required?

A worldwide survey was conducted by the UN. The only question asked was:"Would you please give your honest opinion about solutions to the food shortage in the rest of the world?"The survey was a huge failure:In Africa they didn't know what 'food' meant,In India they didn't know what 'honest' meant,In Europe they didn't know what 'shortage' meant,In China they didn't know what 'opinion' meant,In the Middle East hey didn't know what 'solution' meant,In South America they didn't know what 'please' meant,And in the USA they didn't know what 'the rest…

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