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The Emotion Called Trust

Continuing with the thread I started in my previous post Do you trust corporate blogs, and picking up from posts on Trust by Ken Allen and Tony Karrer, I came across Chris Brogan’s post Advertising and Trust. Chris wrote in response to Jeremiah Owyang raising questions about Chris’s sponsored post for Kmart. Chris does a great job at analysing and responding. In this process I discovered many posts that talk about trust and integrity of bloggers. Two posts that caught my eye were Lucretia M. Pruitt: What is Your Time Worth?…

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Do you Trust Corporate Blogs?

According to a recent Forrester Research report, people trust emails from who they know most and they trust corporate blogs the least. According to the report, only 16% people trust corporate blogs. I had written about CEO and corporate blogging sometime back and this report presents some interesting perspectives. You can read posts that comment on this report at RWW and Rohit Bhargava’s blog. What do you think? Do you trust corporate blogs? Which ones do you read regularly and why? It would interesting to get some views of corporate…

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Blogging & New Media Workshop by IBNMS

I attended two sessions of the Blogging and New Media Workshop organized by Indian Blog and New Media Society. I was actually surprised to see a relatively large turnout. There would have been approximately 100 people. That’s not bad for a Sunday evening session and a working day Monday evening session. The audience was very varied in terms of their experience as a blogger and I commend how the presenters, Ajay Jain and Abhishek Kant, handled the audience questions with patience. There were also a significant number of women in…

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CEO and Corporate Blogging

Continuing with my writing about blogging, another interesting question before me is whether senior management should blog, and if so where, as in inside the firewall or have public blogs? There has been much written about CEO blogging and corporate blogs. In this post I list various sites I found, some I really liked.The big question that still remained for me is whether senior management should blog within the firewall or outside? Of course if they are connecting with the customers or partners, it is best to have a public…

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