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Is Social Media Overrated for Brands?

A lot has been written about how social media is impacting brands. Eventually that would mean that what gets written on social media should start to impact the company’s financial performance. However I wonder if there is a critical size that once companies achieve, they will have less to worry about social media? For these brands, social media, or rather bad publicity in social media is perhaps overrated. Now it doesn’t mean that they should stop ignoring what’s written but it is unlikely to impact them significantly.I came across these…

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