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Delivery Led or Sales Led

I have been wondering about this for a while now. What’s better for a business – to be delivery focused or to be sales focused?  Who’s a better business leader – a delivery focused leader or a sales focused leader? I know of companies bracketed as being sales focused or delivery focused. Sales led/focused companies are known for their aggressive attitude towards grabbing business, at any cost, at any promise, irrespective of its delivery capabilities. Deliver led/focused companies are known to be more focused on selling only what they can…

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