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What is Social Media?

Two keywords of social media are "Social" and "Media".Social media is about being social. It is about connecting with your communities: customers, employees, partners, investors, service providers. It is about conversations and collaboration between these communities. You are not social if you are not having a dialog. Remember, monologues were never considered social.Social media is also about using media to be social. In the very near past (and even today), conventional channels of media were more unidirectional and slow for two way communication. Communities are now conversing using the new…

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