Why is Audience Analysis Required?

A worldwide survey was conducted by the UN. The only question asked was:

“Would you please give your honest opinion about solutions to the food shortage in the rest of the world?”

The survey was a huge failure:

  • In Africa they didn’t know what ‘food’ meant,
  • In India they didn’t know what ‘honest’ meant,
  • In Europe they didn’t know what ‘shortage’ meant,
  • In China they didn’t know what ‘opinion’ meant,
  • In the Middle East hey didn’t know what ‘solution’ meant,
  • In South America they didn’t know what ‘please’ meant,
  • And in the USA they didn’t know what ‘the rest of the world’ meant.